News

The new campaign highlights the company’s brand vision while celebrating its two decades of growth as a partnership-focused solutions provider

ATLANTA, GA, October 8, 2024 – Truelio, a leading brand experience solutions partner, today unveiled a new brand campaign entitled “Because Every Experience Matters.” The campaign spotlights Truelio’s two-decade history as a solutions partner and reinforces the company’s commitment to helping businesses solve their most pressing business challenges. “Because Every Experience Matters” also highlights Truelio’s focus on delivering innovative, transformative and collaborative-based solutions and services to its growing partner base.

“This campaign is about our partners and recognizes the incredible challenges business leaders face on a daily basis,” said John Kauffman, Chief Executive Officer, Truelio. “Since our rebrand initiative in 2022, we’ve experienced amazing growth across our organization. We’ve added incredible new talent to the team, diversified our services and implemented technology advancements with one focus in mind – to support the evolving needs of our partners by delivering solutions and insights that inspire growth. We’re not your traditional ‘agency.’ This campaign celebrates precisely that – our maturity, thought leadership and dedication to delivering results to the companies that trust us on an everyday basis. It’s also about holding ourselves to a higher standard and always striving to be better. ‘Because Every Experience Matters’ leans into our 20-year history as a solutions partner, reconfirms our vision and serves as a continual reminder to our amazing partners and employees that every experience truly matters – and we’re here to support them in their journey.”

“Authentic brands evolve. Since our rebranding, we’ve been strategic in cultivating an identity and infrastructure to support this campaign vision,” added Brian Fallers, Chief Brand Officer, Truelio. “’Because Every Experience Matters’ is a culture mantra for our team and demonstrates a solutions focus that’s organic to who we are as an organization. At its essence, this campaign reinforces the collective experience and expertise that makes us unique, while recommitting to delivering the holistic, insightful and results-based solutions our partners have come to depend on us for over the years.

“’Because Every Experience Matters’ is a reflective new take on our journey, highlighting our growth and commitment to forging amazing partnerships,” stated Aleksey Glukhov, Creative Director and Vice President of Creative Services, Truelio. “It’s full of intention — every element speaks to our focus on creating meaningful experiences. Our website has been fully redesigned to reflect this shift, offering a cleaner, more narrative-driven experience that invites visitors to explore who we are, the work we do and the thought leadership we embody. This isn’t just a new look; it’s our maxim, our ethos. It’s a whole new level of thought leadership, confidence and immense, purposeful creativity.”

Slide to see the before and after and then explore the rest of the new site for yourself.

The company added that the campaign is part of a broader strategy to enhance the frequency and depth of its thought leadership.  A series of digital outreach campaigns are planned to highlight the company’s renewed commitment to being a trusted brand experience solution partner for the business world.

Today’s announcement marks an eventful period for Truelio as they recently achieved SOC 2 Type 1 compliance and were recognized as a Great Place To Work-Certified^™ company for a second consecutive year. The company also has additional news announcements planned in the coming weeks. “This is an exciting chapter for our employees and partners as we continue to grow our footprint and brand experience capabilities,” added Kauffman.

Visit Truelio.com to learn more about the campaign and the company’s broad range of brand experience solutions.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
[email protected]

 About Truelio 

Truelio is a premier brand experience solutions partner specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.  

Brand experience company joins an elite group of organizations that have met the highest standards for data security.

ATLANTA, GA., July 17, 2024 – Truelio, a leading brand experience company specializing in creative, branding, digital marketing and technology development solutions, announced today that it has successfully achieved SOC 2 Type 1 compliance. The SOC 2 is a rigorous compliance and auditing standard developed by the American Institute of Certified Public Accountants (AICPA) for service providers. The certification is designed to ensure that organizations manage customer data based on five “trust service principles”—security, availability, processing integrity, confidentiality and privacy. The conclusion of the 12-month project represents a significant milestone for Truelio underscoring its steadfast dedication to information security and data privacy for its partners.

“Achieving SOC 2 Type 1 compliance highlights our commitment to ensuring the highest level of data security for our partners. It assures them that we take data seriously and have established rigorous policies and procedures to safeguard it,” stated Brian Benavides, Truelio’s Chief Technology Officer. “We aren’t stopping here. With SOC 2 Type 1 completed, we’re even more excited to have already embarked on our SOC 2 Type 2 audit journey. SOC 2 Type 2 takes it a step further by evaluating the operational effectiveness of our controls over a period of time.”

“We believe that trust is built through transparency and consistent performance. Achieving SOC 2 Type 1 compliance and pursuing SOC 2 Type 2 certification are important steps in our mission to deliver the most secure and reliable services possible,” added John Kauffman, Truelio’s Chief Executive Officer. “We are committed to ongoing improvement and will continue to invest in our security with a goal of exceeding industry standards and delivering peace of mind to our partners.”

Visit our Truelio Trust Center to request access to our SOC 2 Type 1 Independent Service Auditor’s Report.

Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
[email protected]

About Truelio 

Truelio is a premier brand experience company specializing in creative, branding, digital marketing and technology development solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit Truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

ATLANTA, GA., April 30, 2024 – Truelio, a leading brand experience agency, announced today it has been recognized as a Great Place To Work-Certified^™ company for a second consecutive year. As a global authority on workplace culture, employee experience and effective leadership, Great Place To Work^® provides independent company assessments based entirely on feedback from employees about their workplace experience. Its Great Place To Work Trust Index^® Survey revealed that 100 percent of Truelio’s employees consider the agency a great place to work, compared to just 57 percent at the typical U.S.-based company.

“This recognition is another tribute to our amazing team and their continued commitment to creating a workplace that’s collaborative, team-oriented and rewarding,” said John Kauffman, Truelio’s CEO and president. “We take our culture seriously with the understanding that it’s the foundation for everything we do.  Great cultures attract and retain talented and creative people, empowering us to deliver incredible results to our partners. Our recertification validates the success of this formula and our continual efforts to improve the lives of our employees. Employee happiness is our number one goal and we’re dedicated to delivering a culture where everyone feels appreciated and supported.”

The Great Place To Work recognition is based on an anonymous 60-factor survey that collects employee responses and comments to paint a thorough picture of the day-to-day work environment. “Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work.  She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Truelio stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified™ great workplace. Additionally, employees at Certified workplaces are 93 percent more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.

Visit www.truelio.com to learn more about the company’s unique culture, experience, capabilities and broad suite of brand experience, digital marketing and technology solutions.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6302
[email protected]

About Truelio 

Truelio is a premier brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

About Great Place to Work Certification™

Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.

About Great Place To Work®

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

ATLANTA, GA., December 6, 2023 – Truelio, a premier brand experience agency specializing in branding, digital marketing and technology solutions, announced today it recently merged with Yye Software (Yye), a Georgia-based software application development company specializing in web, mobile and desktop technology solutions. Over the past decade, Yye has served as a strategic partner for Truelio providing custom mobile and web application expertise and support to its growing partner base.

“The merger of Yye Software and Truelio marks a groundbreaking partnership, seamlessly fusing Yye’s cutting-edge technology with Truelio’s rich brand experience and creative prowess,” said John Kauffman, Truelio’s CEO and president. “The integration of both companies unites two distinct and complementary cultures. Most importantly, it enhances our ability to deliver groundbreaking software solutions and unparalleled value to our current partners and prospective clients.”

“Our blending of talent marks a strategic alliance that promises innovation, expanded marketing and design capabilities and an even stronger commitment to providing cutting-edge solutions in the ever-evolving technology landscape,” added Bill Young, Yye’s Owner. “This merger exemplifies our dedication to growth, customer satisfaction and re-shaping the future of software development.”

In addition to the Yye merger, Truelio also announced the launch of its new BX Services Suite™.  The suite is designed to demonstrate the broad, integrated brand experience solutions the agency provides, by streamlining them into intuitive productized service offerings.

“As we’ve grown our capabilities, it was important we establish a brand architecture that not only supports our expansive and evolving offerings, but succinctly expresses the wide-ranging solutions we provide to our partners,” said Brian Fallers, Truelio’s Chief Brand Officer. “In today’s omni-channel marketplace, delivering an integrated brand experience is more important than ever. Our BX Services Suite was inspired by our partners and their need to have holistic solutions that support their entire brand experience.”

Patrick Blanchard, VP of Interactive Marketing & Business Development added, “Whether in need of a single service solution or a range of options, our suite addresses the entire brand and marketing ecosystem and how our team can support it through a broad brand experience lens. It also provides us a clear direction as we strategize future product development and remain responsive to our evolving partner needs.”

Today’s announcements follow a monumental year for the agency. Truelio has greatly expanded its account services, digital marketing and technology teams and is in the process of augmenting its brand management and in-house creative departments. This year, the agency has experienced a 24% increase in employee growth and a 15% increase in revenue over 2022.  It was also recognized as a Great Place To Work-Certified™ company. Additional information on Truelio’s BX Services Suite is available at https://trueliocx.com/bx-services-suite/. To learn more about the company’s experience, capabilities and comprehensive branding, digital marketing and technology solutions, visit truelio.com.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
[email protected]

About Truelio 

Truelio is a premier full-service brand experience agency specializing in branding, digital marketing and technology solutions. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture and strategic services have helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit truelio.com to learn more about our experience, expertise and broad range of marketing and technology solutions.

ATLANTA, April 6, 2023 – Truelio, a leading brand experience, digital marketing and technology transformation agency, formally announced today the addition of corporate training and event management to its broad suite of agency services.

“As a brand experience agency, expansion into the corporate event planning and management space was a natural evolution for us. Collectively, our team has over five decades of experience managing events of all sizes and types, ranging from large conferences to corporate meetings and retreats,” said John Kauffman, Truelio’s CEO and president. “We’re also pleased to offer corporate training as a service, especially helping contact centers increase profitability through enhanced agent performance.  We have a very specialized understanding of the contact center and customer experience industries. This knowledge, combined with our co-brand partnership experience, provides a unique advantage to our partners.”

Truelio’s corporate training and event management service encompasses a broad range of expertise and experience including:

• Program Strategy, Branding and Design
• Content Creation and Design
• Location and Venue Management
• Registration Management
• Logistics Management
• Pre- and Post-Event Marketing
• Onsite Management

Additionally, Truelio offers a proprietary event technology platform allowing for online registration management and real-time text communications across the entire event experience (pre-event, during the event and post-event). Truelio also offers a microlearning mobile app designed to optimize engagement and learning during and following an event/training program.  A detailed description of Truelio’s corporate training and event management service can be found at truelio.com/event-solutions/.

Today’s announcement marks another milestone in the evolution of the company. In October 2022, the agency revealed the Truelio name and brand after over a year of planning and development. Shortly thereafter, it launched TruelioCares, a philanthropic division of the agency designed to give back to its employees’ communities. Visit www.truelio.com to learn more about the company’s brand story, experience, capabilities and broad suite of brand experience, digital marketing and technology solutions.

Truelio Media Contact
Randy Dawson, Chief Marketing Officer
Tel: 770.407.6300
[email protected]

About Truelio 

Truelio is a premier full-service brand experience, digital marketing and technology transformation agency. Based in Atlanta, GA, with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture has helped many of the world’s leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit www.truelio.com to learn more about our experience, expertise and broad suite of marketing and technology solutions.